Thursday 8 November 2012

A Guide for Small Business to Understand How SSL Works for them


How Does SSL Work for a Business website?


If you are a small business owner and have the computer knowledge of a fifth grade student doesn't worry - you're not alone. In today's world many people who start small businesses have just enough computer knowledge to be successful with business, but just don't have the knowledge base to draw from to comprehend how the programs they use daily actually work.

This doesn't mean you're stupid or even computer illiterate; it simply means you just don't get it. Well, in a world that is built on learning more every day, one thing that every business owner 'gets' is how trends and concepts effect their customers buying habits - especially if they own an online business of some sort. And one of the most important things they need to understand is how an Digital SSL Certificate installed on your website can protect your business from security threats, but also provide your customers with a highly important safety measure to protect their vital records and personal information.

Here are the basics about SSL and what it does to protect you the business owner and your company website.

WHAT IS SSL? 

SSL stand for Secure Sockets Layer. It is an online protocol that is used to communicate over an internet connection in a secured way. SSL security technology uses cryptography in order to make sure all communication between the host (that's you) and your User (that's your customers) is 100% secure and inaccessible from third party users (that's the bad guys who are looking to steal your private information that sit in 1970's vans and most likely live in their parents basements - ok, we're probably exaggerating that last part, but you get the point).

The SSL Technology allows the host and user to share a common password or 'SECURITY KEY' which allows the secured Website (yours) to share its encrypted computer code with the user (Customer) through a secured displayed network.

How Does SSL Work for a Business website?

So, now that you understand the basics on what SSL is (and just to clarify, SSL is spelled out and is an acronym, not a single word that sounds like ESEL - yes, I've heard business owners of multi-million dollar companies actually pronounce the word), it's important to understand how it will impact your business.

First, you have to buy an SSL Certificate India's 1st Industrial and Business Supplies Store" from a reliable vendor. Software security development companies such as Comodo are great people to work with - especially if you are a small business owner. They have SSL Digital Certificates that deliver tons of different perks and benefits to protect you and your customers. There are other companies on the market, so do some research and find one that interests you best.

Now, this is how the program actually works:

  • Your company needs to provide a secured shopping platform for your customers.

  • You buy an SSL Digital Security Certificate program that will ensure this becomes reality.

  • The SSL Digital Security Certificate is installed by your website expert on the server where the website is actually hosted.

  • When you customers visit the website, they will know it's an SSL protected site by looking in the top left part of the URL bar (that's where you type in the website you want to visit address by doing the www.grabthelightning.com or whatever method you use to access a website). When they look on the left side of this address bar, they will see the letters https, and a highlighted box that will allow them to click and verify that the server they are using is safe and secure.

  • This provides your customers with confidence, increases your sales and allows you to buy that cool yacht you've always wanted.

Nuff said.

It really is simple to understand how important an SSL Digital Certificate can be when you simplify the process and realize it's all about customer service in the end.

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