How SSL Certificates Power Can Make or Break your Online Business

SSL Certificates provide a sense of trust in the business

In the fast-paced, need it now world we live in today it is sometimes imperative to slow down, smell the roses and make an informed decision which will dramatically impact the success or failure of your online business. And one of the most important decisions you can make as an online business owner is to install a highly trusted SSL Certificate software program that will show your customers that you actively care about their online shopping safety and security.

In the business world of today, finding important ways to connect to your customers is becoming an important step in achieving total online business success. And according to 75% of the online shopping community, the first thing they look towards when making any online purchase is that the website they are using is protected by a verified SSL Certificate of protection. Whether this is provided by Comodo or one of the Symantec brands, it has become apparent that without one of these reliable brands powering your website, your customers will simply click away and find somebody who has one installed.

There are other reasons why having a reliable SSL Certificate is critical to increasing consumer confidence in your online market place including;

SSL Certificates provide a sense of trust in the business

Besides providing your customers with trust in shopping online on your website, having a recognized and powerful SSL Certificate also shows consumers that your company has integrity and cares about the future of their business. Here is why;

• When a company takes time to consider safety and security of any part of their business, most consumers take this as an active of proactive leadership. For example; if two companies manufacture identical products - but one offers their customers a money-back guarantee if they are ever dissatisfied and the other one does not; which one will consumers choose? The answer is simple; they will pick the company that provides them with the guarantee and assurance that if they are not satisfied, they will make things better.


• When a company takes the lead in making sure to install a high quality SSL Certificate, they are also showing consumers that everything they do is built on quality. This means, every ingredient they put into their product is top-shelf, the manufacturing process in of high-quality and the customer service is also above expectations. Believe it or not, many consumers are very smart and can figure out how to separate the winners from losers in business simply due to how they protect their customer's online shopping habits.


• Finally, when a business uses a powerful SSL Certificate for their website, it develops brand affection. This is the most powerful tool in marketing as it makes your customers loyal to your brand and will actively seek out your products and services above the competitors. Don't believe me; just take a look at what Ford Motor Company has done in business since the automotive bailout. They didn't take a penny from Uncle Sam and consumers recognized this and bought more Ford's than any other US-manufactured brand name.

When you simplify the choice of buying an SSL Certificate to power your website, make sure you pick one that is of high quality as it can significantly impact your customers view on how you conduct business.